Brilliant White


The amazing chemical that makes floors fantastic

We often don’t pay too much attention to the ground we’re walking on, be it your carpets at home or the coated surface at your local sports hall. However, making sure that your floors are long lasting and the right colour takes a lot of thought and one special ingredient.  

Foot traffic

There are any number of reasons that floors needs a bright, resilient coating. For one, sports halls need the markings for indoor football pitches and basketball courts, to name a few, to stay clear despite years of use. In shops and other big buildings floor markings can guide people to where they need to go. One very important use is in factories, where light coloured floors are used to show up any spilled liquids, such as oil, which could cause someone to slip and injure themselves.  Playing its part in all of this is one amazing chemical – titanium dioxide

Strong and bright

Titanium dioxide (TiO2) is used in many of the floor coatings you see every day. First and foremost, this is because it can give a bright white colour, and it can bring out the brightness in other colours. But it is also because it is a resilient chemical, which can last for a long time even when people walk across it every day, and it is exposed to the sun.  Finally, it is good at masking uneven surfaces, giving a smooth finish to floors to leave them looking great.


However, it’s not just coated floors that you find TiO2 in. It’s also present in carpets, where it’s used as a white colourant on its own to achieve the brightest white or in mixtures with other colourants to produce brighter colours and a multitude of colourshades.  Not only it’s colouristic properties are appreciated however, also the fact that TiO2 is  long lasting adds to its value . It is also present in the floor tiles in your bathroom, where it gives the ceramic its bright white colour!

Altogether, one substance can make all the difference, keeping the surfaces we walk on bright for years at a time. So next time you’re out, take a look down and think about all the work that puts a floor beneath your feet!

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